Marketing Resume of Michelle C. Orelup

Michelle C. Orelup

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Email Service Provider experience: Constant Contact and Vertical ResponseMobile Marketing CellfireB2B Opportunities from key words on IBSA site: Segway batteryWeb based digital marketing Jarvis Press (2 months to develop, execute and present to franchise owners)Gathered requirements, managed the functional design and user interfaceDeveloped product offers with multiple price pointsDeveloped creative, content and messagingLoyalty marketing Brierley + Partners (agency partner)Database marketingJCPenney: I worked in the Teradata CRM tool and pulled lists for catalog marketingInterstate Batteries: I managed the email list. Buxton managed the direct mail list, segmenting, etc.Project management / Campaign Management Software: Basecamp at Equity Lifestyle PropertiesStrategy Development: Email marketing Interstate Batteries and Bands For Arms International, Inc.Digital marketing platform Interstate Batteries (Jarvis Press)Web analytics Interstate Batteries and I use Google Analytics on my personal websitesCustomer engagement and re-engagement strategy in JCP RewardsCredit integration 15 million customers at JCPenneySalon Integration to allow Salon members to earn points on services Emerging Media (social networks, blogs, forums, instant messaging, mobile marketing, e-mail marketing, rich media and paid and organic search)Email implementation and execution at Interstate BatteriesMobile marketing via Cellfire at Interstate BatteriesDigital Marketing at Interstate Batteries built a web-based digital asset tool for franchisees to use for on-demand marketingImplemented QR tags at Equity Lifestyle PropertiesImplemented Foursquare at Equity Lifestyle PropertiesBands For Arms International, Inc. (I serve on the Board of Directors in a marketing capacity)Brand strategy and partner recommendations Recommended online payment strategy to minimize costs and feesDevelopment of National Scholarship ContestDevelopment of Email Marketing ProgramSocial media contribute to facebookfan page administrator and Twitter postsImplemented QR tags HomeResumePorfolioRecommendationsWeb DesignSocial MediaPhilanthropyContact