Diverse background in loyalty marketing, direct mail, email, digital-asset management, web design and web analytics provide multi-discipline expertise and the ability to cross promote.
Managed the development and execution of a web-based, digital marketing storefront for an international retailer.
Implemented new marketing channels for email and internet marketing.
Developed the content, messaging, segmentation and monthly cadence for the email channel.
Managed the email databases for B2C and B2B.
Developed and managed marketing calendars, and executed promotions across mutliple channels.
Managed budgets.
Acquired new print/production vendors, resulting in lower costs, and higher ROI.
Committed to enhancing marketing strategies and customer engagement.
Passionate about improving existing processes and incorporating new technologies.
