Data-driven marketing strategist and project manager with a proven record of success across B2C, B2B, and SaaS (retail, technology, healthcare, construction) brands. Experienced in developing GTM strategies and content for new products, website development, and implementing business development tools (CMS, CRM, demand generation, video) to improve growth. Proven ability to manage cross-functional teams, budgets, and project timelines.
Effective communicator and team player who can foster a positive and productive environment. Adept at collaborating with internal and external stakeholders and able to gain executive buy-in.
Utilize data insights and business intelligence to optimize campaigns and deliver key projects on time and within budget. I believe in continuous improvement.
Passionate about driving efficiency and delivering results. My success derives from implementing solutions that deliver value, insights and revenue.
Led the implementation of a custom CMS for franchise owners. The CMS empowered owners to easily create and deploy store-specific campaigns, and track ROI on individual products and services.
Managed the life cycle of a corporate website from concept to deployment for a SaaS company in healthcare.
Vetted Salesforce vendors, and selected a partner to integrate data from MS Dynamics CRM to Salesforce.
Developed a global SharePoint site to improve document management, and speed up the go-to-market process.
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